A social media consultant can be described as a person who is an expert in social media. The first step in gaining experience as a social media consultant is to establish your presence on social media. When hiring a social-media consultant, brands will be looking at your social media presence. If you have several social media handles, be sure to devote equal attention to them all. If you only have a single handle, that should be your best. Additionally, you should have experience working on small social media campaigns. Companies and brands won't contact you if your portfolio isn't professional.
Job description
Social media consultants are specialists in online communication. They can help brands navigate social media. They are an integral part of any brand's digital strategy. Their role is helping brands to define their personality online and set the tone of voice. Social media consultants must also be organized and good communicators.
A social media consultant must also collaborate with the sales and marketing departments of a company to develop and implement new social media strategies. They must also be able research competitors and gather pertinent information to help improve a brand’s message across digital channels.
Education required
A bachelor's degree, equivalent or work experience in social media consulting are required to be a social-media consultant. This position can involve a wide variety of tasks, including managing a variety of social media accounts, scheduling posts, and monitoring responses and messaging. This position requires that you are proficient in writing and can write 140 characters.
You can earn an average salary of $58,519 per year as a Social Media Consultant, or up to $28 per hour. The highest paid individuals in this field have a Bachelor's degree. The salary ranges for this field will vary depending on the job and where you live.
Salary range
The average social media consultant salary range is between $31,690 and $110,080 per year. This data is based off survey data from New Jersey employers. Social media consultants earn an average of $56,770 annually while the top 20% earn more than $85,000 per year. Social media consultants earn an average salary of $2162, which is $42 more than what the national average.
Businesses are increasingly relying on social media. Companies that don't have a presence on the platform run the risk of becoming insignificant and unreachable. Social media consultants can make very attractive salaries. Hubspot reports 80 percent of marketers view content creation as a top priority.
Bonuses
A great way to boost your agency's worth is to add bonus social media service. Your agency's social media strategy will determine how much value you can add. Some agencies already offer these services, and others are still trying them out. Here are some examples. These bonuses are often higher than the regular rates for social media experts.
Social Media consultants typically make between $31,690-$110,080 annually. The middle 60% earn $56,770, while the top 10% make more. The federal government has mandated that social media consultants pay 22% tax on their income for 2018. Nevertheless, that doesn't mean that they shouldn't be making any money!
Years of experience
It is important that you consider their years of experience in social media when looking for a consultant. The majority of consultants have experience with all social media platforms. But if you are looking for a specialist, find someone with experience in that particular area.
Social media consultants must be able promote your business and engage with your target audience. They should also be able to determine the right amount of paid advertising for your brand. It is important to hire someone who has a proven track record of success.
FAQ
Why would you want to hire consultants?
There are many reasons you might need to hire a consultant.
-
You may have a problem or project that your organization needs to solve.
-
You want to improve your own skills or learn something new
-
You'd like to work in conjunction with an expert in a specific field
-
No one else is available to take on the task.
-
You feel overwhelmed with all the information you see and don’t know where it is.
-
You can't afford full-time employment
The best way to find a good consultant is through word of mouth. Ask around if anyone knows any reputable consultants. If you already know someone who works as a consultant, ask him/her for recommendations.
If you decide to use online directories like LinkedIn, use the "Search People" feature to look for consultants in your area.
How do I choose the right consultant?
There are three main factors to consider:
-
Experience - How skilled is the consultant? Is she a beginner? Intermediate? Advanced? Expert? Is her resume a proof of her skills and knowledge?
-
Education – What did this person learn at school? Did he/she continue to take relevant courses after graduation? Were there any evidences of this learning in his/her writing?
-
Personality - Do we like this person? Would we want him/her to work for us?
-
These questions will help us determine if the consultant is right to meet our needs. If you do not have the answer, it is worth interviewing the candidate to find out more.
What industries use consultants
There are many different types. Some focus on one particular type of business while others specialize in more than one area.
While some consultants only work for private companies, others represent large corporations.
And some consultants work internationally, helping companies all over the world.
Statistics
- Over 62% of consultants were dissatisfied with their former jobs before starting their consulting business. (consultingsuccess.com)
- WHY choose me: Why your ideal client should choose you (ex: 10 years of experience and 6-week program has helped over 20 clients boost their sales by an average of 33% in 6 months). (consultingsuccess.com)
- Over 50% of consultants get their first consulting client through a referral from their network. (consultingsuccess.com)
- My 10 years of experience and 6-step program have helped over 20 clients boost their sales by an average of 33% in 6 months. (consultingsuccess.com)
- So, if you help your clients increase their sales by 33%, then use a word like “revolution” instead of “increase.” (consultingsuccess.com)
External Links
How To
How do you find the best consultant?
Ask yourself what you want from your new consultant before you start looking. Before you start looking for someone to work with, it's important that you know your expectations. You should make a list of all the things you need from a consultant. This might include skills such as project management, professional expertise, communication, availability, and technical skills. Once you have identified your requirements, you might consider asking friends and colleagues to recommend you. Ask your friends and colleagues if they have had bad experiences with consultants in the past. Compare their recommendations with yours. Try searching online for recommendations if you don’t have any. You can post reviews on your previous work experiences on many websites like LinkedIn, Facebook and Angie's List. Take a look at comments and ratings from others, and use that data to find potential candidates. Finally, once you've got a shortlist of potential candidates, make sure to contact them directly and arrange an interview. You should discuss your requirements with the candidates and ask them how they can help. It doesn't matter whether they were recommended to you or not; just ensure that they understand your business objectives and can demonstrate how they can help you reach those goals.